Ashley's Story
My love affair with skincare began in my teens. I was fascinated by how a simple routine could transform not just the skin, but confidence too. Over the years, my collection of lotions and serums grew, yet so did my health struggles. Fatigue became constant, headaches lingered, and my skin flared with acne, eczema, and psoriasis. By my twenties, these symptoms pushed me to understand more deeply what I was putting on my skin.
That curiosity led me into the beauty industry, where I worked with major brands like Clinique, Lancôme, Estée Lauder, and L’Occitane. It was an incredible experience, but it also opened my eyes to the harsh reality of “greenwashing.” So many products marketed as clean were filled with ingredients that didn’t align with true wellness. The disconnect between brand messaging and product integrity was impossible to ignore.
Disheartened yet determined, I began mixing and testing formulas in my kitchen, searching for products that would nurture instead of harm. What started as a personal experiment soon evolved into Audrey Elene Organics, named in honor of my mother and grandmother, two women whose strength and grace continue to inspire me. The brand was built on one simple belief, skincare should never compromise health or integrity.
Every formula we create is free from animal products, parabens, phthalates, PEGs, silicones, sulfates, gluten, mineral oil, synthetic fragrance, and dyes. Each product is intentional and balanced, designed to support every skin type with honesty and care. We also make decisions that honor the planet. Our ingredients are sustainably sourced, and our packaging is recyclable to minimize waste.
Audrey Elene Organics stands for transparency, responsibility, and care in every detail, from what’s inside the bottle to how it reaches your hands. My mission is simple, create skincare that supports both personal wellness and environmental health. Every purchase from us contributes to a cleaner industry and a healthier planet.
With gratitude,
Ashley (Founder & CEO)